Mafikizolo at Jack Daniel's Boomtown
Horseracing at the Vodacom Durban July Jack Daniel's Boomtown


The Vodacom Durban July is a celebration of fashion and the ultimate premium weekend on the social calendar.

This year the event will again attract the country’s bold, brash and best dressed for a day to socialise and be seen. The event is known to rallying the best of the best, all the way from Johannesburg and greater Durban.

BoomTown Events (PTY) LTD is back for an astonishing 9th year at the Vodacom Durban July, together again, with well-known and trusted independent spirit Jack Daniel’s Tennessee Whiskey to present the anticipated JACK DANIEL’S BOOMTOWN 2017.

Widely recognised for consistently providing the ultimate in expert hospitality and will again be powered by Vuzu AMP.

JACK DANIEL’S BOOMTOWN will be increasing the event capacity, promising to be the finest and unique lifestyle marquee tent town on the day.

This year's experience welcomes a full event upgrade, including multi-tiered platforms for optimum viewing and new additional experiences that promises to be the most memorable marquee on the day. 

Patrons will experience premier views of the racetrack, expect exceptional hospitality, Americano style taste sensations and live screening of the races. 

JACK DANIEL’S BOOMTOWN will again produce an unrivalled stage and live entertainment experience that will offer consumers the country’s leading artists on one stage. 

This year you can also expect a new VUVU AMPED live red carpet, muscle car display, Hand crafted bars and furniture, new whiskey cocktail bar, whiskey tasting experience, new champagne bar,  a barber shop for the gentlemen and make-up studio for the ladies.